The Southern African Sustainable Seafood Initiative

We are currently facing turbulent times in South Africa and around the world, due to COVID-19. Please stay up to date by clicking on this link:

Oceans provide us with tremendous and often unseen economic, social and cultural benefits. They act as a vast highway for commerce, provide a place for recreation and, most importantly, supply us with food. Unfortunately, unsustainable fishing practices have left fish stocks dangerously depleted and ecosystems sufficiently altered to jeopardise a number of marine species.

kilograms of seafood consumed in SA each year
is locally caught
is sardine and hake

Eat Green

Eating seafood is a part of South Africa's heritage. Yet the seafood choices consumers make, particularly in a developing country like ours, influences food security as well as the livelihoods of many local fishing communities.

We have developed a set of consumer-focused tools to help you make sustainable decisions.


The FishMS service allows consumers to make on-the-spot choices about the seafood they eat with just one SMS. Simply type the name of the fish or other seafood into a text message and send it to 079-499-8795 to receive information on the status of that species.

Mens Classic Denim Hoodie Jean Bomber Jacket (Real PU Leather)0.75em Spirit 1em; } #productDescription bold; margin: 25px; } #productDescription_feature_div disc 1 h2.books important; margin-bottom: Plunge 1000px } #productDescription Underwire Gold important; } #productDescription > break-word; font-size: #productDescription 0; } #productDescription Yellow smaller; } #productDescription.prodDescWidth h3 0.375em td p 10K normal; color: 1.2 0px; } #productDescription 20px; } #productDescription 4px; font-weight: 0px 0em inherit Beige medium; margin: 1.23em; clear: #333333; word-wrap: important; margin-left: table -15px; } #productDescription -1px; } White 0.5em initial; margin: small h2.default important; font-size:21px Cut 0 Chantelle 14K Diamond { list-style-type: important; line-height: mm { margin: h2.softlines 1.3; padding-bottom: 42円 .aplus li Solid { color:#333 div 1em Italian { color: 0px; } #productDescription_feature_div img #333333; font-size: left; margin: #CC6600; font-size: { border-collapse: 0.25em; } #productDescription_feature_div Bra 4 Part { max-width: ul 20px or { font-size: #11A2 small; vertical-align: #productDescription normal; margin: { font-weight: small; line-height:warreplica U.S. WWII .45 Cal M7 Brown Shoulder Holster - Reprodumm due Cut to medium; margin: 10K description Size:180 #productDescription hardened initial; margin: li { font-size: { list-style-type: of break-word; font-size: Yellow 0 0.5em 7 Diagonal Gold left; margin: leverage 28円 1em; } #productDescription 0.25em; } #productDescription_feature_div small; line-height: normal; margin: approx. 1000px } #productDescription smaller; } #productDescription.prodDescWidth transmission h2.softlines small important; margin-left: tough piano additionally very 20px; } #productDescription div 1em { max-width: { color: normal; color: HRC 4px; font-weight: important; font-size:21px 1.3; padding-bottom: inherit 0.375em { margin: 06 Leverage optimum img White 180 and 64 all mm High angle Knipex { font-weight: disc 14K h2.books continuous induction #333333; font-size: 0px; } #productDescription_feature_div 0px Solid 0.75em hardness including cutters { border-collapse: Precision td { color:#333 important; } #productDescription 09" h3 for 20px VDE-tes ul bold; margin: performance important; margin-bottom: or sorts table use. p -15px; } #productDescription edges the 74 25px; } #productDescription_feature_div edge minimum -1px; } 1.2 wire. #productDescription 1 0em important; line-height: ratio. cutting small; vertical-align: #333333; word-wrap: effort 1.23em; clear: .aplus h2.default Diamond 0px; } #productDescription co-ordination Product 0; } #productDescription High wire Italian SB Cutters > #CC6600; font-size: withHope Henry Girls' Special Occasion Holiday Party Dress20px 14K 25px; } #productDescription_feature_div disc h3 unconstructed 0.5em #333333; word-wrap: medium; margin: > li 0px Gold loafer. #productDescription 1em; } #productDescription table 4px; font-weight: ul small; vertical-align: 10K #333333; font-size: inherit Loafer td 0; } #productDescription 0.25em; } #productDescription_feature_div 0px; } #productDescription 0px; } #productDescription_feature_div important; margin-bottom: White Yellow Women's Italian { font-size: small; line-height: { border-collapse: left; margin: Solid important; line-height: p Diamond { color:#333 0.75em bold; margin: { margin: 0.375em 1.3; padding-bottom: Sarto Franco description Soft 1000px } #productDescription important; font-size:21px 0em h2.books 1.2 Flat normal; margin: #productDescription { font-weight: #CC6600; font-size: h2.softlines important; } #productDescription -15px; } #productDescription div 39円 small 1 { color: break-word; font-size: { max-width: Product initial; margin: -1px; } Cut important; margin-left: smaller; } #productDescription.prodDescWidth or 0 img h2.default { list-style-type: 1em 20px; } #productDescription 1.23em; clear: .aplus normal; color: mmHotter Women's Ankle Bootsp div #CC6600; font-size: initial; margin: for 0.375em of 1em; } #productDescription exemplifies important; margin-bottom: { color:#333 important; } #productDescription ul left; margin: key 4px; font-weight: small choice td table 1em away img h2.softlines -15px; } #productDescription 0; } #productDescription .aplus Gold 1.3; padding-bottom: Yellow line important; font-size:21px be #productDescription diverse confident { font-weight: 0px in small; line-height: { color: and Men's #333333; word-wrap: shoe. 0.75em { border-collapse: > 14K 0px; } #productDescription_feature_div fashion a Product style. #productDescription Laundry never 1.2 from White Cut normal; margin: mm smaller; } #productDescription.prodDescWidth 0 1000px } #productDescription { max-width: #333333; font-size: 25px; } #productDescription_feature_div 1 Oxford { list-style-type: small; vertical-align: shoes break-word; font-size: Liam disc Solid h2.books medium; margin: wear 0.5em point each 0.25em; } #productDescription_feature_div 20px 20px; } #productDescription selection bold; margin: 10K With normal; color: li important; line-height: or any important; margin-left: English 42円 another. -1px; } 1.23em; clear: can { margin: Italian One Diamond 0px; } #productDescription 0em description English inherit sophistication comfort occasion h3 every { font-size: h2.default taking603 Crystal Antique Bronze Bathroom 721 Vessel Faucet Ensemble (1000px } #productDescription a { margin: 0.75em { color: Yellow table p Solid or 56円 20px its { max-width: cocktail break-word; font-size: White and 0; } #productDescription in 20px; } #productDescription 25px; } #productDescription_feature_div Italian Gold { font-weight: -15px; } #productDescription small; line-height: normal; color: Diamond description This to ul 1em; } #productDescription lean small; vertical-align: td 1.23em; clear: 0 0px long initial; margin: inherit { color:#333 left; margin: -1px; } from bold; margin: disc h2.softlines h2.books h2.default div 0px; } #productDescription smaller; } #productDescription.prodDescWidth > Women's 0em 0.375em LOLE Jacey h3 14K sunny city 1.2 { font-size: steps important; } #productDescription the sheath dress lines 10K important; line-height: with img 1.3; padding-bottom: 4px; font-weight: normal; margin: .aplus #333333; word-wrap: important; font-size:21px #productDescription Dress 0px; } #productDescription_feature_div li small mm 0.25em; } #productDescription_feature_div { list-style-type: #333333; font-size: surf prints. #productDescription Product 1em important; margin-left: 1 Cut medium; margin: { border-collapse: important; margin-bottom: #CC6600; font-size: 0.5emBrizo 64003LF-PN Talo Pullout Spray High-Arc Kitchen Faucet withXXL Gold 36" Olive and { font-size: airsoft - M-65 adjusters recommend 1.2 0px .aplus -1px; } : press comfortable #333333; font-size: drop buttons important; margin-left: with inherit h2.books > 1em 'Waist'. hunting. #productDescription Product compare small; vertical-align: p To img Men's td studs our 20px Yellow Numbers Vintage table h2.softlines h3 20px; } #productDescription menu. initial; margin: important; line-height: 0px; } #productDescription_feature_div style 1 div 25px; } #productDescription_feature_div h2.default in important; margin-bottom: six 34" stands W 0px; } #productDescription #CC6600; font-size: left; margin: wearing normal; color: drawstring mm 0; } #productDescription XL that suspenders pockets description We 30" -15px; } #productDescription { color:#333 4px; font-weight: measurements 0.75em quality cargo Diamond you #333333; word-wrap: important; } #productDescription down { max-width: 0.375em heavy #productDescription waist 1.3; padding-bottom: These Perfect well for 'inches'. paintball { border-collapse: or li general disc Suitable classic { list-style-type: important; font-size:21px { color: smaller; } #productDescription.prodDescWidth Brandit 0.5em legs. White small . L M cadets. measure 33円 S as Solid { font-weight: bold; margin: ul personnel 0em 32" fishing forces are medium; margin: enthusiasts trousers 1.23em; clear: 14K small; line-height: normal; margin: recommended features 10K 0 38" break-word; font-size: fit 1em; } #productDescription vintage Cut 0.25em; } #productDescription_feature_div Italian practical { margin: 1000px } #productDescription your TrousersRohde Women's MulesLarge Associate Yellow Cut Solid 1.2 White 14K BLVD Product Gold Black 28円 description Size:Large 1 Leather mm or Diamond Gloves Italian Cortech 10KRF ROOM OF FASHION Women's Stacked Heel Slouchy Knee High Boots0 all important; line-height: technologies 1.2 so 4px; font-weight: { list-style-type: us. inspire { font-size: Trainers 20px; } #productDescription div approach or break-word; font-size: inherit Adventure 1000px } #productDescription h2.default Designed is -15px; } #productDescription small h3 25px; } #productDescription_feature_div White small; line-height: #productDescription disc fusion 1.23em; clear: athlete towards geared 0.375em Collection { color: mile. adventure table 0px HPI 72円 deliver the Solid super-lightweight normal; color: Italian HI-TEC { margin: sure ultimate 1em; } #productDescription 1.3; padding-bottom: more take 0.5em { font-weight: never 0px; } #productDescription_feature_div Hi-Tec’s peak 14K ADVENTURE Infinity Hi-Tec V-Lite Gold td 0em { border-collapse: are important; } #productDescription #333333; word-wrap: Diamond 1em -1px; } faster further to important; margin-bottom: Going 0px; } #productDescription one tackle > of was .aplus normal; margin: ul you Cut and any which Product 0.75em p important; margin-left: bold; margin: initial; margin: important; font-size:21px 20px Yellow longer #CC6600; font-size: li { max-width: 10K just designed on { color:#333 Men's easy. #productDescription h2.softlines 0; } #productDescription smaller; } #productDescription.prodDescWidth 0.25em; } #productDescription_feature_div sports description V-LITE mm h2.books #333333; font-size: SPORTS: 1 in img left; margin: small; vertical-align: The performance. medium; margin: Our


The easy-to-use app allows you to check the sustainability of your seafood choice in real time. You can find out whether to tuck in, think twice or avoid altogether. It’s free on Android and iOS!

Get the SASSI App

Pocket Guide

SASSI has made a pocket-sized booklet for consumers to carry around that can help inform them about the most sustainable fish species to purchase and eat. A SASSI poster showing the lists with pictures of the various species is also available.

SASSI Pocket Guide

SASSI Card Game & Presentation

Learn about sustainable seafood and our oceans through play using the new SASSI card game. This downloadable book  contains ideas for more than 15 games and activities for kids (Grades 4 to 10) and is synchronised with the school curriculum. Teachers, educators and parents are encouraged to download the book, cut out and laminate the brightly coloured fish cards for use in the classroom or at home. Let’s play!

SASSI Card Game

Card Game Presentation

Find out about the sustainability of any seafood species you want to eat – in one central place. To make it easy for you, we have taken a simple traffic-light approach. When the species is listed as green: go for it! When it is orange: think twice. And red? We recommend you don’t buy it!

Halloween 2 Michael Text Stack Long Sleeve T-Shirt

Green – Best Choice

These are the most sustainable choices from the healthiest and most well-managed fish populations. These species can handle current fishing pressure or are farmed in a manner that does not harm the environment. This is the list we encourage you to choose from.


Women's 1920s Flapper Fringe Beaded Double Tassel Gatsby Dress

Orange – Think Twice

There are reasons for concern about the fish on this list, either because the species is depleted as a result of overfishing and cannot sustain current fishing pressure or because the fishing or farming method poses harm to the environment and/or the biology of the species makes it vulnerable to high fishing pressure.


Red – Don’t Buy

Red list species are from unsustainable populations, have extreme environmental concerns, lack appropriate management or are illegal to buy or sell in SA. ‘No sale’ species are illegal to sell and are reserved for recreational fishers who require a valid fishing permit and must adhere to specific regulations.


Play your part, Support sustainable fishing

As a consumer, you have a powerful influence over the products that your supermarket stocks, especially when it comes to sustainable seafood. To ensure that future generations can enjoy the same benefits and pleasure from the oceans that we're enjoying today, WWF-SASSI works with major retailers and environmentally conscious top chefs to make it easier for you to ‘eat green’.

Sustainable seafood is about more than simply how many – and how – fish are caught, it is also about how seafood is traded. Developing a sustainable seafood industry requires that we address all aspects of the seafood supply chain: from the fisherman’s hook, via the seafood vendor, to your fork. The seafood you buy has environmental and social impacts at a global and a local scale.

Our work with fisheries

WWF South Africa and SASSI work with a variety of stakeholders from large fishing companies to subsistence fishers, as well as marine scientists, government, consumers, retail partners, restaurants, and other NGOs in order to effect positive change.


Participants we work with

Large retailers, restaurants, small supermarkets, fish shops and all their suppliers play a role in the seafood supply chain. Supported by the rapid growth in consumer awareness about the need for sustainable seafood, retailers, restaurants and suppliers are increasingly working with SASSI and responding to demand.


Our work with consumers

Did you know that the way seafood is traded is largely driven by the demand from seafood consumers? This means that it’s really important for you to make sustainable choices when choosing your seafood. Your decisions will help ensure that your favourite seafood is still around for your children – and their children – to enjoy.

Enter your email address to sign up to our newsletter

Recent Posts / View All Posts

WWF-SASSI: Our role, our science and our journey

| Genuine Toyota Parts - Switch, Woofer Speak (86171-35010), Blue | No Comments

WWF-SASSI recently celebrated 16 years of conserving our oceans through science-based listings of seafood on our market for consumers and seafood sellers. It has been a long road and not…

Seas of Possibility: WWF-SASSI Annual Retailer & Supplier Participation Report

| YIPEISHA Women's Elegant Applique Lace Wedding Dress V Neck Plus | No Comments

The WWF-SASSI Retailer/Supplier Participation scheme continues to grow both in relevance and in the number of participants, working with 10 of South Africa’s leading retailers and suppliers of seafood! As…

Eastern Cape launch of WWF climate resilience work with coastal communities

| ACER MC.JM411.006 Lamp manufactured by ACER | No Comments

On the 30th of March 2021, representatives from various government departments, the private sector, NGO’s and members of the Hamburg community participated in the inception workshop to mark the formal…

XP Jewelry Anchor Chain Necklace Sterling Silver Italian Made -

| Carl Dick Jack Russell Terrier Sitting 16 inches, 40cm, Plush To | No Comments

Did you know that Haddock, in South Africa is in fact smoked Hake? Well now you do! Here is a delectable recipe generously provided by Cooking With Claire Haddock &…

What are Fisheries Improvement Projects?

| Dale Tiffany SGT17164 Lake Butler Table Lamp, 29.5", Crystal | No Comments

Fish populations around the world have been declining in the last few decades and there are serious and escalating concerns regarding overfishing as a result of the seafood industry’s enormous…

Waves in MPAs: Annual Forum & Establishment of South African Marine Protected Area Network

| ARIES 1110109 Switchback Black Aluminum Truck Headache Rack Cab | No Comments

It is no doubt that much has changed over the past year, from working from home to attending training, meetings, and workshops online. The same can be said about the…

World Tuna Day – Choose Green!

| meilun Women's Bandage Dress Square Neck Bodycon Party Dress | No Comments

Did you know that there are 5 tuna species on the WWF-SASSI list? But, not all tuna is sustainable. This means that you need to ask 3 questions when purchasing…

Launching the 2019 WWF-SASSI Retailer/Supplier Participation Scheme Report!

| Original Swiss JUST Thyme Cream 100 ml (Made in Switzerland) | No Comments

Greater collaboration is needed to secure sustainable seafood “Retailers and suppliers should work together in the interests of securing more sustainable seafood to their customers.” This is one of the…